QOTW for 5/26

What are the traits of a good, licensable, toy product? (Robert, IL)

Great question! Since types of toy products can vary so greatly from paper and cardboard games to plastic figures and electronic devices, we'll give you a list of general things you should keep in mind as you develop any type of toy or game product.

1) Can your product secure a meaningful patent?
The patent office will grant you a patent for almost anything, but is there something so unique and different about your toy or game's patent that would allow it to hold up in a court of law? (This leads directly to #2.)

2) A unique mechanism.
A new and unique mechanism will not only catch the eye of toy companies but can also help you by giving you a more secure patent. If someone knocks off your product and the knock off uses your mechanism, it's much easier to pursue them legally.

3) "Wow! Factor" or "I've never seen this before!"
Manufacturers want to take consumers by surprise with new and exciting products that they couldn't have thought of on their own.

Keeping these ideas in mind will help you qualify your product even before you consider submitting it for evaluation by our toy experts. Click here to learn more about submitting your toy concept to us for a License and Market Opinion.